Visual Identity · 8 West Clinic

Signature Photo Treatments

Three distinct CSS-only photo treatments that can become 8 West's visual signature — applied consistently across website CTAs, social media, and campaign materials. All treatments use the same source photography; only the overlay technique changes.

Pure CSSNo PhotoshopTerracotta PaletteSocial-ReadyWebflow-Compatible
Free · 5 Minutes · No Obligation

The first step
takes 5 minutes.

Complete our pre-assessment and Dr. Buonassisi's team will review your submission personally — before you ever step into the clinic.

Start Your Pre-Assessment →
Strictly confidential · Reviewed by Dr. Buonassisi's team only
Free · 5 Minutes · No Obligation

The first step
takes 5 minutes.

Complete our pre-assessment and Dr. Buonassisi's team will review your submission personally — before you ever step into the clinic.

Start Your Pre-Assessment →
Strictly confidential · Reviewed by Dr. Buonassisi's team only
Free · 5 Minutes · No Obligation

The first step
takes 5 minutes.

Complete our pre-assessment and Dr. Buonassisi's team will review your submission personally — before you ever step into the clinic.

Start Your Pre-Assessment →
Strictly confidential · Reviewed by Dr. Buonassisi's team only

At a Glance — Three Treatments

Same source photos, three distinct visual personalities. Choose based on page context and desired emotional register.

01 — Terracotta Duotone

Warm, rich, editorial. Strong brand colour expression. Best for dark-background sections.

Homepage CTAKnowledge HubSocial Ads

02 — Luminous Blur

Dreamy, premium, light. Feels aspirational and serene. Best for light-background sections.

Article CTAsConsultation PageEmail Headers

03 — Split Grain

Bold, editorial, high-contrast. Magazine-cover energy. Best for feature sections.

Before & AfterDr. Buonassisi PageCampaign Landing

Social Media Application

How each treatment translates to Instagram 9:16 format — Reels covers, Stories, and boosted posts.

@8westclinic
Rhinoplasty
What does recovery actually look like?
Watch the full guide
@8westclinic
Patient Story
"I finally feel like myself."
Watch the documentary
@8westclinic
Before & After
Preservation rhinoplasty — real results.
See the full gallery

When to Use Each Treatment

A quick reference for applying these treatments consistently across the site and social channels.

01

Terracotta Duotone

Use when you want maximum brand colour expression and emotional warmth. The dark overlay ensures text legibility at any size.

  • Homepage pre-assessment CTA
  • Knowledge Hub hero section
  • Instagram Reels covers (boosted)
  • Email campaign headers
  • Campaign landing page heroes
02

Luminous Blur

Use for lighter, more editorial contexts where the page background is ivory or cream. The blur creates depth without heaviness.

  • Mid-article CTA strips
  • Consultation page hero
  • Patient documentary thumbnails
  • Instagram Stories (organic)
  • Knowledge Guide featured images
03

Split Grain

Use for high-impact feature sections that need to stop the scroll. The diagonal cut and grain add editorial tension.

  • Before & After gallery header
  • Dr. Buonassisi profile section
  • Travel to Vancouver page
  • Campaign social ads
  • Print / out-of-home materials