The photo's natural colours are preserved at full saturation — deep blue sky, emerald forest, terracotta architecture. A directional dark gradient protects text legibility without washing out the image. The terracotta accent line and CTA button tie the photography to the brand palette.
Blue Sky
Forest
Terracotta
PortraitThree layout treatments for the pre-assessment CTA — all using the same photo, same gradient, same terracotta accent.
Complete our pre-assessment and Dr. Buonassisi's team will review your submission personally — before you ever step into the clinic.

Complete our pre-assessment and Dr. Buonassisi's team will review your submission personally — before you ever step into the clinic.
Complete our pre-assessment and Dr. Buonassisi's team will review your submission personally — before you ever step into the clinic.
The same photography treatment applied to Instagram Post (4:5), Reels (9:16), and Stories (9:16) formats.
Three social formats specifically for the instant pre-assessment CTA campaign.
The treatment preserves the photo's natural colours at full saturation. The gradient only darkens the area where text appears — the rest of the image stays vivid and alive. The terracotta CTA button is the only brand colour injection needed.
Shoot outdoors in bright, directional light. Prioritise vivid backgrounds: clear blue sky, deep green foliage, warm terracotta architecture. Subject wears neutral or complementary clothing (ivory, navy, rust). No studio backgrounds — the environment is the brand.
In Figma: place photo, add a dark navy gradient layer set to Multiply (opacity 60–75%), add a 3px terracotta line at top. For social exports: use the compressed WebP URLs for web, original PNG for print and paid ads.